To brand yourself as an expert in a specific area– you’ll have to separate yourself from others who are marketing the same product or service. If you become a valuable resource for those who need help with an online business, that’s one of the best ways to dramatically increase your lead flow and increase your perceived credibility.
As a teacher, I consult with a lot of new marketing entrepreneurs and for those who are MLM distributors, they nearly always tell me their niche is the MLM they are with or the products they’re distributing. It’s a real challenge for entrepreneurs to get a personal brand if they focus solely on marketing an opportunity or the products belonging to a network marketing company.
For those who present themselves that way, their brand will become “a distributor for XYZ” and that’s all. People will be reluctant to follow you just because you’re a distributor of a specific company. Also, it’s kind of boring when someone says that because they’re no different from the hundreds or even thousands of other distributors in the same company.
Branding yourself in your online business
Prospects tend to follow you when you brand yourself online as having a specific knowledge. They tend to BUY your [click to continue…]
Successful online network marketers use a landing page to inspire their visitors to opt into their free offer, to purchase a product or service or achieve some other goal the marketer has set.
A well designed landing page will give you much higher conversion rates than you’ll get on your home page or “blog posts” page because of the way they are designed.
So, just in case you’re not sure, I’ll explain more about the landing page so you can use them to get more leads and customers for your business. This is what you’ll discover:
- What a landing page is (the image to your left is an example of one),
- The different types,
- 2 of the tools I use to develop mine,
- The components of a landing page, so you know what should (and should not) go on yours,
- What to test so you can optimize your conversions.
What is a Landing Page?
A landing page is a web page with a simple clean design, where you send traffic which you want to convert to pre-qualified leads or customers.
Most of us are using wordpress or some other content management system to display our content and attract our target audience. It’s okay to use your header (or banner) and sidebar, footer widgets for your normal blog posts and some of your other pages.
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In this post I want to show you how to make money blogging for your mlm business in particular. There are lots of other ways to make money with blog marketing, but if you’ve come online to get sales in multi-level marketing, it’s not just about having a business blog for your opportunity.
When I started my first MLM business I was probably thinking the same way as you did when you first came online. I focused solely on marketing either the mlm opportunity or the products (or both together). Then, along came the weblog (that’s what they were called initially:-) so I set one up for potential customers and another for prospects who may want to join my organization. The product weblog in particular got the best results, with new clients nearly every time I wrote a new post. My business was growing and I thought I had it made.
However, I eventually discovered that it wasn’t a good idea to blog within that niche because:
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